Keywords play a dominant role in SEO services. The website can be listed in search engines only when the end user types those keywords that have been optimized and related to the content of the website. Hence the selection of keywords requires great care. Select those keywords that are most popular with the end users and that match with your website content.

The reason for optimizing a website is still the same today as it was 10 years ago but the difference is that methods have changed a bit due to the increasing competition and change in search engine algorithms from time to time. Generally minor changes in the methods changes every few months. The three things that get you in the top of Google are still same today as it they were in 1998. These are keyword, content and links. Along with these it is the constant monitoring that keeps you on the top.

Find the three most crucial and great keyword for your website. The keyword should me most descriptive one with the most searches performed with the least competition.

Then comes the insertion of selected keywords in the content and place it accordingly. Make the first paragraph as big one and use all of these three keywords one at a time. Use first keyword as near to first word as possible. Use the second keyword somewhere in the second sentence but not after the third sentence. Then you can use the number three keyword after the number 2.

Use the First keyword once within the first one third paragraph of the text in paragraph 2. In case the paragraph is 100 words long make see if that keyword is placed in the first 33 words. The conclusion is that the keyword which is as near to the beginning of the paragraph the better it is.

Do the same procedure using second keyword in paragraph three and third keyword in fourth paragraph.

Now mix up the things you can use all these keywords randomly anywhere in each paragraph. Do not use one keyword more than three times in total before reaching the final paragraph.

In the final paragraph do the exactly same as it is done in the top and first paragraph but in reverse way. Begin with the least important keyword and conclude with the most important.

Thus keywords are the backbone of any SEO Process. All web promotion efforts can go waste when proper keywords are not defined and inserted in the website. Thus it is a task that needs to be handled wit great care.