We can expect our webpage to include several headlines. The most important headline is the one that appears at the top of our web page. This is referred to as H1 tag. It is important to include our main keywords or key phrase in this headline. More often than not if you do a search for a particular keyword, you will see it include in this main heading in most if not all the top ranking sites.

A second or third headline, H2 and H3, may also be included. Just make sure to have the right keyword phrase included in each of these, as well.

Tip #2 Inserting Keywords Into the main body of the Text

The actual impact of this technique is in my view not as important as it used to be and I would not spend too much time worrying about this. Indeed if you try to stuff your text with keywords this may be perceived as spamming, and is to be avoided. I would suggest a good rule of thumb is to include the keyword at the start, right near the end and once in the middle if it is a large passage

Please bear in mind that your page will be ranked based on the content of your text. Although using fancy graphics can improve the overall look and feel of your website use them sparingly as Search engines can not read keywords in JavaScript, and many types of graphics

Tip #3 Page Title Keywords

You should always include your main Keywords in the title of the page. This is the information that appears at the top of your browser window.

This is what appears in the browser window at the very top of the page above the menu. Most search engines display the Title as the top line in their listing. They have a propensity to list pages that have the searched keyword contained in the Title. Considering this, it is one of the most important parts of a page to include your primary keyword.

Tip #4 Using Alt tags for your images.

Alt tags need to be included in image descriptions. This results in more attention for your keyword and helps the surfer to understand what the image is about should it fail to load.

Once again we need to avoid the danger of spamming here, so cramming a load of keywords into your alt tags is not a good idea

Every web page provides a great opportunity to use keywords to its advantage. Taking a look at the web pages source code and tweaking it can pay off with rankings and traffic, so it's well worth the effort.