If mlm distributors really knew that they had to "sell" products in order to become successful would they still join the network marketing company? Most times, the answer is "no". People don't like the idea of having to peddle products or ask friends and family to join them in their business venture. Melaleuca distributors are distracted from the reality that they are in the sales business by being taught that they're not selling, they're sharing! This very idea sets a foundation for failure in this business because the distributor doesn't have a clue that the real problem is "HOW" they are selling to people.
Melaleuca product distributors aren't taught to sell and Melaleuca Inc. is taking a dangerous road when they teach the "sharing" concept because it gives distributors a false belief that they are doing the right things to promote their business. The bottom line is that distributors are not trained totally for success! They are equipped with inferior sales methods and left to fend for themselves trying to pitch their products and opportunity.
The second consequence is this. Melaleuca business owners are immediately set-up for failure because they're being lied to about how easy and simple selling is going to be. When they actually go out and try to sell to their friends or relatives by eagerly sharing with them just how great or exciting their new product or opportunity is, they're going to be in for a brutal reality check. Undoubtedly there will be disappointment and astonishment when they're rejected, because they followed the rules and did everything that their mlm upline or mlm company told them to do.
Why is it that the Melaleuca Company (like many other MLM companies) avoids telling distributors the truth about selling? Why do they continue to say that selling is easy because it's sharing? The "sharing" concept was meant to ease people into doing something that they didn't know they wanted to do or even could do. If Melaleuca distributors really knew that they had to sell, sadly, many of them would probably not be involved in the business. What's worse is many distributors never even realize that being in network marketing means being in sales!
Let's get this straight. Selling is not sharing. Sharing involves little to no sales skills while selling is about obtaining targeted results. We've all heard that word of mouth advertising is one of the most powerful forms of advertising there is, but here's the catch - the advertising can't come from you! The reason being you are a biased opinion. You have a financial interest in what you're promoting and when people find that out, their guard goes up.
To have a successful Melaleuca home based business, you must learn how to sell. This is the first step towards getting the results you want with Melaleuca, the wellness company. You have to learn what makes people want your product or your opportunity. You also have to know your clients needs as well as those of your potential clients. You have to know that the real value of your product is determined by how well your product fills the needs of your client; not simply by the benefits that your product provides. With that in mind, you also don't want to focus too much on your product, but rather your focus should remain on filling the needs of the client. If you follow that idea, you'll find that your potential client's main concern is, "what's in it for me."
A successful salesman isn't the one who has memorized the history of their product and can recite all the ingredients and amazing health benefits. A truly successful salesman is the one who can make the connection between their prospect's true desires and how their product/service will fulfill those desires. Simply being enthusiastic and excited about your product or the Melaleuca opportunity isn't going to get the job done. You have to start with your customer first, find out their needs, and then introduce the solution. Good sales always start with putting the customer first.