Advertising gifts are a wonderful tool for showing your customers and clients how much you appreciate their business and their time with your company. Everyone loves to get things for free, and your advertising gifts are no exception, from pens and mugs to mouse mats and coasters for the desk. These things are all great for anyone who does business from an office, and from stress toys to note pads, can come in handy as well as keep your name handy.

For the more personal touch, however, you may want to send small gifts to clients at home, and that can mean a whole different style of advertising as well as a whole different kind of advertising gift. A housewife might not be terribly impressed with a coffee mug, but a nice oven mitt with your company name on one side might prove just the lifesaver that she needs to keep your advertising gift on hand and your company and company name firmly in her mind the next time that she needs to do your kind of business.

Sending advertising gifts to the home means sending things that might not work in a corporate setting, but which a person at home might find extremely useful. Quality promotional pens featuring an engraved logo are fine, but even a simple ballpoint pen will get your name and your message across and prove extremely valuable in the future in plenty of households. If you are interested in cheap and easy shipping, stuff some refrigerator magnets into your next outgoing mail and rest assured that many of the recipients will have stuck your name and company information to their fridge without a second though.

For the people with whom you do regular business, these fridge magnets can make the difference between searching for your lost business card for the millionth time or being able to contact you with a quick glance at the fridge door, meaning that they will be in a better mood regarding you and doing business with you. This can provide a double bonus.

If you have a branch office, hand out something nice like a flashlight with your company name on it or a small toy for mothers with children and watch as people relax and your gift is noted for the future. Your company will be noted above others for excellent customer service just for knowing the kinds of things that busy people need when they come to see you for their business needs.

Targeting your clients is important for corporate customers just as much as it is for people at home. If your client base is not necessarily the kind that sits behind a desk all day, look into ways to please the rest of us and you will find that your business base is growing steadily as word spreads of your generosity and great business practices. You will be pleased with the amount of new business that you have drummed up so simply ? and all this from a refrigerator magnet.