For thousands of years, gold has been valued as a global currency, a commodity, an investment and simply an object of beauty. As financial markets developed rapidly during the 1980s and 1990s, gold receded into the background and many investors lost touch with this asset of last resort. Recent years have seen a striking increase in investor interest in gold. While a sustained price rally, underpinned by the fact that demand consistently outstrips supply, is clearly a positive factor in this resurgence, there are many reasons why people and institutions around the world are once again investing in gold.

Demand for gold is widely spread around the world. Rapid demographic and other socio-economic changes in many of the key consuming nations are likely to produce new patterns of demand. Jewellery consistently accounts for around three-quarters of gold demand. Jewellery consumption in the developing markets has been expanding rapidly in recent years following a period of sustained decline, but several countries, still offer considerable potential for future growth in demand.

There is no doubt that identifiable investment demand in gold has increased considerably in recent years. There are a wide range of reasons and motivations for people and institutions seeking to invest in gold.

And, clearly, a positive price outlook, underpinned by expectations that the growth in demand for the precious metal will continue to outstrip that of supply, provides a solid rationale for investment.

Gold investment can take many forms, such as Mint coins and bars produced by many countries. Research and timing are important factors in purchasing gold coins or bars. Many investment opportunities are available for investors small and big. Some of the many good investments are , Australian gold coins, Chinese gold coins and . These coins come in a variety of sizes and weight. Investing in precious metals should not be limited to gold only as the other precious metals such as silver, platinum and palladium should also be considered as part of an investment portfolio.