Bollywood, the mecca of Indian cinema and the biggest film market of the world has more in store on the personal front. Nowadays, a lot of actors and actresses from bollywood are invloved into relations which can boost not only their personal life but also make an impact on their performace in films and their overall publicity.
Past trends have shown that such trends have benefitted the actors and actresses a lot for getting more attention and more film contracts. Producers of the films are also invloved in this process as it also helps the film charts in and can bring in huge collection in the first two weeks of the film release.
Such publicity to relations have given birth to sites like ( http://www.bollywoodjodi.com ) which is a dedicated site on only couples from bollywood films. So the mantra nowadays for a films marketing is , allow the main lead characters to make a gossip through a rumour making the rounds, then create a hype around it and the film and then go for the release. Nowadays the release is so planned that the film makes the highest collection in the first two weeks itself. With many multiplex in many indian cities, its not difficult to plan 7-8 shows per day in all indian cities at once. This only creates a record collection for the film before the audience can even make a judgement about the film.
Thus hype about personal relations does benefit immensely in a films success. So it would not be a surprise if sites like bollywoodjodi.com appear more frquently on the internet.
