Guide to Technology

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Fresh Approach To Snare Drum
Carson Danfield
Many internet marketers are disappointed with the lack of response from their mailing lists.They constantly recruit new subscribers thru various methods that either consume lots of time or place heavy drains on financial resources. Expensive Pay-Per-Click campaigns can produce new subscribers, but at a cost that's ever increasing. And with Google's frequently changing policies, the PPC costs seem to be following the price of gasoline - always going up!
One of the main problems marketers find with their mailing lists is that they experience low response rates. Very few of the subscribers actually respond to product offerings by following thru and making a purchase.
A major cause of this unresponsiveness is the poor quality of the subscribers. Most list builders use bribery to acquire subscribers. They offer free reports, ebooks and even software to get subscribers. While these tactics can boost subscriptions, you end up with a list of Freebie Seekers.
What exactly is a Freebie Seeker? It's a person who will sign up for just about any mailing list, as long as he can get something without paying any money. The drawback of having a list of Freebie Seekers is that they're not likely to ever spend money. They're only interested in getting something for nothing. After all, that's how they have ended up on the list in the first place.
The secret to having a highly responsive list is that instead of just building a list comprised of any old subscribers, you want to build a list of customers - people that have already spent money with you. So you'll end up with a "Customer List", not just a plain old "Mailing List". What's the difference? The difference is that a customer list is built of
people that have already spent money, and people that have purchased in the past are much more likely to make more purchases in the future. It's no wonder that a customer list will out perform a list of Freebie Seekers every time!
You may be thinking that if your list is generally unresponsive, how could you ever hope to build a customer list in a reasonable amount of time. After all, if not many of your subscribers ever buy anything, how can you hope to grow a large list of buyers? That's where SevenDollarSolution.com provides the answer.
If you're generally aware of what's happening with internet marketing, you've no doubt heard of the latest trend - $7 products. Instead of selling high priced ebooks and software, the new trend is to offer highly condensed versions for only $7. At the $7 price, there's a lot less sales resistance than with much more expensive products costing a hundred dollars or more.
The whole idea is to get new customers into your list by offering high quality products that have a low entry price. At only $7, these new products offer exceptional value to the buyer and they allow progressive marketers to build high quality lists quickly.
Recently a script that automates the $7 sales process was released for, you guessed it - $7. This script runs automatically and allows customers to purchase your $7 product thru Paypal, then adds them to your customer list while transferring them to your download area. No intervention on your part is required to complete the sale and you're building your
responsive list on full automatic.
What about promoting your $7 product? That's easy too - you can place your new $7 product on the mega site, sevendollarsolution.com By doing so, you'll take advantage of free traffic and you'll be building your new customer list with virtually no effort.
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