The site owner was happy and thought, “If people like the site now imagine how much they would like it if I simply added decorative texts and backgrounds. Surely more people will come.”

When fewer visitors came to the site, the owner did not consider he had made a mistake, he simply began to consider better ways to improve the site, “Perhaps,” he mused, “if I add beautiful pictures to the site more people will come.”

The results caused the website owner to become very concerned. Site visitation took another plunge. He thought and thought about what could be wrong. In the end he determined the site simply wasn't flashy enough, so he had some animated graphics developed that were cute, colorful and definitely flashy.

Surely this would bring customers to his site.

In the end the website owner was sad and dejected as he found that all of his ‘improvements' had done little to help bring visitors to the site and cause them to keep coming back. In fact it seemed that for every ‘improvement' there were fewer visitors.

The moral of this story is sometimes less is more. The World Wide Web is filled with sites that are overproduced. Many web designers may actually encourage overproduction simply because they want to try out new skills and your website might be the cyber guinea pig.

As an ecommerce website owner you may also think that a ‘good' website has to include only the latest website technology, but the truth is most of the successful websites are well organized, easy to navigate and clean.

This is the type of website that can be produced using template-based web building technology. This type of web hosting solution allows you to be the designer for your website, but does so using proven templates that can help you keep your website on task.

This cost effective solution has proven very useful to budget conscious web site owners who have come to understand the usefulness of the easy-to-use site design tools and the extremely functional and pleasing design found in web building technology.

In the end, the hero in our story returns to the basics and discovers his customers are coming back to his ‘less is more' environment.