Technique 1:

Optimize your site for keywords appropriate to your target market. You can learn alot about the proper ways to do this at various websites, forums and blogs online for free. You can also discover almost anything you need to learn about search engine optimization or any topic for that matter at your public library.

Technique 2:

Write informative articles that would be of interest to your target market and submit them to article directories. supply useful information that your audience will enjoy without trying to promote your products to much. At the end of your article put a tagline explaining what you do with a link to your site. If you write a couple of articles a week, before long you will have links pointing back to your site all over the web. Keep your aticles brief and to the point, while offering the reader some interesting free information. Generaly around 500 words is the norm.

Technique 3:

Submit your website to various search engines specialty listings, directories organizations and anywhere else you can find to. This is another step to get noticed and get one way links back to your site and some free customers. Do a google search to help you find places to list your site.

Technique 4:

Submit ads pointing customers to your website to all the free classified sites you can find. You can get some bonus traffic to your business in this way. You can't just post to one or two sites and expect wonders in the way of visitors though. You need to post to as many sites as you can and on a consistent basis.

Technique 5:

Post to blogs, forums and message boards that allow you to post with a tagline that has a link to your site. You should always try to post something of value though and not just in an attempt to market your site. Be helpful and respectful and this technique will will help you to get your name out.

Technique 6:

Start your own blog. One of the easiest, most effective ways to advertise your products or business is with a blog. Make posts to your blog with relevant information on a consistent basis using targeted keywords in each post. When your first starting it's best to update once per day or so. This can be a very effective method to get to the top of the search engines relatively fast.

Technique 7:

Write your website address on everything. Put it on all your stationary such as letterhead and business cards. Also include your website address in your email signature in all your outgoing mail. Find as many ways as possible to get seen by as many people as you can.

Technique 8:

Implement an aggressive linking strategy. Find sites that target the same market as you that are not direct competitors and ask them to link to your site. If you use this system you will need to offer things on your site (products or information) that will be of interest to your possible link partner's site visitors. Reciprocal links are another type of link you should try to get. This is when you link to a site and they in turn link back to yours.

Technique 9:

Write an newsletter and submit it to ezine directories. This technique is almost like the technique used for articles. The articles you submitted to article directories can be used in your ezine and vice versa. You can also use appropriate articles from other marketers that you find at the article directories that you think your readers would enjoy.

Technique 10:

Use press releases to get the message out about your product or business. Contact publications and reporters directly related to your industry or area of expertise. If you have something unique or newsworthy to say then this can be an excellent technique.

Technique 11:

Use traffice exchanges. Traffic exchanges are membership sites that you join and in return for visiting other sites you will get visitors to your own site. These programs take some work but you can get lots of visitors to your site for your work.

Technique 12:

Make joint ventures with people in your area of interest that offer non-competing products and services that your customers would find valuable. Then promote each other and both parties benefit without having to pay for advertising.

Technique 13:

Use your circle of influence. Some of the best free advertising you can use is called word of mouth. It's possible to make a living with this method by itself. Just ask any successful network marketer. Make a list of all the people you know and then egage these people in some way, whether it be by email, telephone or in person and let them know about what you do. The people that are actualy interested might amaze you.

Technique 14:

Be your business. If you have a good, honest business that your proud of and excited about, then let everyone know about it. Engage anyone you meet, whether it be in the line at the grocery store or your server at your local diner. Don't just shout at strangers about how passionate you are because that obviously will not work. Engage people in conversation. Ask people what they do or how they like their job. Their natural reaction will be to ask you the same questions in return. Tell them what you do and exchange business cards with them or at least give them one of your cards.

These are just some of the methods that a personbusiness can use to advertise their business for free. Maybe not every one of these methods applies to your particular business but this article should help you to get headed in the right direction.