Optimize your site pages at a 1.5% density for your selected keywords. If you use a lower density in your search engine optimization campaign, search engines will have a hard time determining your theme. If you use a higher density, search engines will flag you as a potential spammer, potentially getting you banned orde-indexed.

Create a blog and use it to ping directories. This will get your site added to various high-ranking directories. While most of these directories use "no follow" tags, some of them allow blogs to receive to have direct links from the home page or from various tag pages throughout the site.

Spend the time to analyze your search engine keyphrase competition. If you find that ten sites are constantly outcompeting you, no matter what you do, then figure out what they're doing and do it better. Are they receiving more one-way incoming links? If so, what can you do to achieve the same results? Are they setting up more reciprocal link exchanges? If so, how can you increase your speed at setting up your own exchanges?

When it comes to search engine optimization, most things change. Only two things remain important: the amount and quality of "text" content and the amount of one-way incoming links you have. Reciprocal linking, over-optimized content, and black hat methods of increasing rankings will all vary in effectiveness with algorithm changes.

So far, we've uncovered some interesting facts about search engine optimization. You may decide that the following information is even more interesting.

Spend the time to submit your links to all relevant link directories. Many of them will provide a direct link to your site, which will make you look better in the eyes of search engine spiders.

Find ways to get links to your site from high PR authority sites. You may be able to do this with article submission services, press release services, and joint ventures. Getting links on high-PR sites will not only confer some PR to you, but it will also increase your rankings, and get you spidered by search engines more frequently.

While Google is the most important search engine, it is important to make sure that your site also gets indexed by Yahoo and MSN both of which have easy-to-access submission forms. These search engines have less competition, which means it will be somewhat easier for you to dominate your niche and pick up whatever extra traffic is available.

Reciprocal linking is still a reliable means through which to increase your page rank; however, it is important to understand that the value of such activities is declining significantly. In both of the recent Google updates, reciprocal linking has been devalued in the algorithm's measure of the importance of a site.

If you've picked some pointers about search engine optimization that you can put into action, then by all means, do so. You won't really be able to gain any benefits from your new knowledge if you don't use it.