Corporate social responsibility (CSR) has become increasingly important in recent years. Supporting a charity and participating in fundraising activities can be beneficial for business and is a means of demonstrating corporate social responsibility. Participating in fundraising activities is also a way to develop team building skills and can help to create positive PR for your company.

There are many fundraising opportunities and ideas, here are just a few.

Organising a sporting event, such as a 5 a side football tournament or a tennis tournament, is a great way of fundraising. Money can be raised by asking each team to pay an entry fee and asking spectators to pay to watch the matches. All contributions can be donated to your chosen charity and the winning team could win a prize paid for by the company.

Participating in a challenge event is another great way of raising money as they can attract a great deal of press attention. You could cycle from London to Paris, trek up Kilimanjaro or do a skydive.

Another idea is to arrange a themed night or event, and charge an entrance fee. This could be anything from a wine tasting night, a summer BBQ or a charity ball. Any profits made can be donated to a charity. You could even involve sponsors to provide food and drink for the event.

Holding an Auction of Promises is a fun and informal way of raising money. Promises could be anything from music lessons, to help in the garden, or a stay in your holiday cottage. Make the auction an event in itself with food and drink and invite employees, family and friends to take part.

You could even arrange a pool or darts tournament in your local pub. Social events that incorporate fundraising are popular and are a good way of getting to know your colleagues. Money can be raised by asking every contestant to pay an entry fee.

If you need help with your fundraising, why not contact a local charity; they often send out packs, information and promotional items. They also may be able to advise you of ways to fundraise at work that you may not have thought of.

Once you have decided on your activity or event, a good way of raising awareness in your area is by contacting your local radio station or newspaper. They may be willing to promote your fundraising event by mentioning it on air or featuring it in the local events section of their paper.