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Get On Search Engine
Steven Bullough
You've heard about search engine optimization, but all those details
that go into it make your head hurt when you try to put them all
together. But the truth is search engine optimization doesn't have
to be difficult. Take time to learn these basic aspects, put them into
action, and you'll soon have a multitude of visitors coming in and
out of your website.
1. Name your file so that it appropriately fits the contents of the page.
For example, if your page is about making candy canes, name it
candymaking.com/candy-cane-making.html. This gets your pages set up on
the appropriate footing.
2. Use descriptive tags on all pages of your website. And be specific
like in the example above. Also, make sure the title tags go first on
your html page.
3. Make sure your page content conforms to your title and description.
If your page is about candy cane making and that's the title, you want to
use those words often throughout the copy on that particular page. Just
don't make the copy so keyword rich that it doesn't make sense to the
reader or is so repetitive that it turns them off.
4. Use headlines that include primary keywords in them throughout your site.
This helps your reader know there the information is that they're seeking.
It also allows search engines to discern the relevancy of your content.
5. Design your website so that it's easy for your visitors to navigate.
Include a site map to help them learn about and find the different
pages of your website. This also helps the little search engine
spiders find their way around as well.
6. Have quality links on your website.
These can bring traffic your way thatyou might not get otherwise.
7. To find the best keyword phrases for your web pages, use a keyword tool like Google Labs or WordTracker.
These tools will help you discover what words and phrases people use
most often and which ones will give you the least competition.
And there you go--the high points of search engine optimization in seven
simple steps. Remember, the keys to it all are accurate descriptions,
keyword enriched copy, and easy navigation. Yes, it's that easy. You
can stop rubbing your temples now.
All the best!
Steven J. Bullough
SJB Consulting Services
www.sjbcs.com
P.S. If you enjoyed the information from this article, visit
http://www.sjbcs.com/ for more free information on how to increase
your profits online.
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