PPP works on a bid management system similar to Google Adwords and will compensate publishers just like Google Adsense but with one critical difference?Publishers (website owners) will earn revenue on all of their traffic... no clicks necessary!

As a website owner you have the opportunity to earn 25% of the "per-play" revenue spent by the advertisers that play audio ads on your website. Another way you can earn is by simply referring other website owners, to run PPP ads on their website(s). You will earn a healthy 5% of the total amount that advertisers spend running ads on your referrals website(s). And finally, you to earn an additional 5% from anyone that your direct referrals bring on board as if you directly referred them!

PPP is a way for advertisers (Like Harley Davidson or Taco Bell) to serve a 5 second audio advertisement to website visitors. It is a way for advertisers to target their 5 second audio ad to specific interests, demographics, geographic locations, and even time of day.

They are just heard, not seen, and there is nothing to click on, the ad just plays when a visitor enters a page that has the PPP code inserted. Website owners are paid "Per-Play" not ?Per-Click?.

Once a visitor hears an ad he can't be served another ad for at least 3 minutes. After 3 minutes if he refreshes the page or goes to another page that has the ad code, he will hear another ad.

Hundreds of millions of people go online every day, and nearly all of them have speakers hooked to their computers. This makes the Internet the world's largest listening device.

Pay-Per-Play offers a way for big advertisers to this huge audience through this massive listening network. This network is bigger than television, radio and all other forms of media combined! The advertisers can target the ads contextually to match the site, or geographically, or even time-of-day.

Unlike Television and Radio, the listener is sitting at the computer, having just clicked on a link to open a new page in their browser. They are attentive and waiting in anticipation for the new page to load when the ad plays. The ad grabs their attention and they actually think about it.

With TV and Radio, the listener is often in the bathroom, or in the kitchen grabbing a snack, or even speeding down the turnpike, and unable to respond even if they do hear the ad. Not so with 5 second audio ads.

There is one thing that will determine how well this program works and indeed if it will even survive. For the program to work, the ads will have to work. If the ads work for the advertisers, and I think they will, then the advertisers will clamor for the ads, and the publishers will flock to the program.

So will the whole thing work? We will just have to wait and listen?