The design is becoming increasingly popular in the western world, it is not just a product for Muslimahs, women in Australia, Turkey, America and across Europe are choosing to wear full body swimming costumes for a variety of reasons. The main reason is that they can dress modestly and feel confident at the same time.

More and more western tourists are now visiting Islamic countries which means that a modest swimsuit is an ideal solution for a non-Muslim woman who does not want to feel self-conscious in the surrounding environment. The swimsuit can easily be packed into a suitcase or bag and taken on holiday so that the woman can feel more confident and relaxed on the beach swimming in the sea.

A comfortable, more modest fit is now provided to Islamic women who like to take part in water activities. Muslim women were often not permitted to compete in watersport competitions because of the poor design of modest swimsuits. This has changed as more suitable and attractive modest swimwear has now become available on the market. This began to change most notably in the 2004 Olympic Games when an Islamic girl from Pakistan was allowed to compete in the swimming competitions wearing a full body swimsuit. With this new sportswear available, an increase in the number of Islamic women participating at national and international sporting events is expected over the next couple of years.

The lives of female Muslim swimmers who do not participate at competition level have been greatly improved by the new style of modest swimwear that is now available. Fatima, 18, from the UK said, "The new style modest swimwear has helped me to enjoy swimming and playing beach ball because of the comfort and the modest fit.". The original Muslim swimming costumes had a number of fundamental design flaws, one of which meant that the headpiece slipped around when the wearer was swimming or taking part in watersports, Fatima even had to stop swimming as the suits were so uncomfortable. Now Fatima enjoys swimming regularly without any worries.

Across the globe and increasing number of modest swimsuits are being snapped up by women keen to take part in more water activities. Worldwide, Muslim women have been accepted for the lifeguard training courses and allowed to wear certain models of modest bathing costume that are available to them. This demonstrates the advance and innovation in the design of this product, the modest swimsuit is no longer a hindrance to women, it allows them the freedom to swim easily and with total confidence.