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Dustan Harless Harless
This is the way a traffic tool bar works:
1. You install the traffic tool bar on your inter-net browser
2. You browse the Internet like you normally do.
3. During the browsing process the tool bar displays text links that change from
page to page.
4. If you like the headline of the text link, you click on it.
5. You get advertising credits for every page that you view. You also get credits
from the page view from others that you refer.
6. If others upgrade you get a commission because you referred them.
There are several advantages to having a tool bar installed on your web browser.
1. It is passive advertising. Yes you are being advertised to, however everyone else
that has the tool bar installed is also potentially seeing your message.
2. You get that advertising for doing nothing. You are browsing the net
anyways, so why not get some advertising credits and potentially make a sale
as a result?
3. Most of the tool bar programs have free marketing courses and other
e-books associated with them just for joining.
4. Targeted traffic. If you use an eye-catching headline, people who visit your page
are going to be very interested to hear your offer.
5. If you get bunches of people to sign up under you, you can make many sales from the passive
advertising credits that you get.
6. Some tool bars allow you to email those people that you have recruited. This ability
is a marketing gold mine.
7. The tool bar often allows you to use eye-catching colors if you upgrade.
There are some disadvantages to having a traffic tool bar as well.
1. There isn’t as much browsing space on your browser because the tool bar takes up space.
You are more likely to have to click down further on a page.
2. The click-thru rate on the text links is often miniscule. A click-thru rate of .13% is often
considered good by most internet marketers, for traffic tool bars. (Yes I did say .13%)
3. You need lots of people to sign up under you. When you have lots of people under you,
only then do you get the exposure you need for the advertising to be effective.
4. Email in general is getting harder and harder to get through the spam filters
5. People are getting more sophisticated in spotting advertisements and therefore
hardened to advertising in general.
In this authors opinion, the advantages of having a traffic tool bar or two installed on your
browser outweigh the disadvantages. As with all advertising methods, there is no
one size fits all solution. Of course you must be the one to decide if you want
to use this method.
The benefits of having a traffic tool bar are; passive advertising, little to no
effort in installing them, potential sales, and targeted traffic.
Best wishes in your business. Remember that success is often a result of concentrated
and focused effort.
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