if it's an imprinted product that reminds the recipient that you're available for future business.

The end of year and holidays, new product intro's and annual trade shows are a perfect time to show your appreciation for your customers and clients with a special gift. But everyday transactions can be perfect opportunities to express your gratitude on an ongoing, daily basis. If you're able to say, "Take this with you" just before your customer or client leaves, while handing them an imprinted pen or other small token of your appreciation, you'll make a lasting impression—and make your clients happy.

While lavish luxury gifts might make the biggest impression for once-a-year giving, useful items are your smartest choice for the everyday thank-you. Logo keytags are popular, because everyone needs a way to keep car and house keys handy. Logo keytags also have the benefit of being colorful and, most importantly, carrying your company's name and contact information. A customer using one of your company's logo keytags will be carrying your future business right in his pocket!

Rewarding your customers and clients for their business with more than words, by using imprinted products as casual business gifts, leaves a positive impression in their minds and makes them more likely to remember your company when future business needs arise.

Thank your customers, and they'll remeber you by saying "you're welcome" to more of my business.

Newsprint advertising is becoming less and less a bargain, in a world where consumers are increasingly getting their information online. The Newspaper Association of America surveys show print advertising dropping by about 2 percent every year. The good news for business owners? Imprinted products can pick up where newsprint advertising leaves off.

Newspaper ad sales reps have long claimed that newsprint advertising is more effective than online advertising, because a newsprint ad is tangible but studies have shown promotional products are 80% more effective - it's an advertisement the potential customer clip out, hold in her hand, and carry with her to the store. Online advertising only visual.

create goodwill thru an effective tangible thank you item like an imprinted product with your company's name, logo, and contact information. Imprinted products have a huge advantage over visual images that flicker on a computer screen and newsprint ads that appear with yesterday's news: they are durable. Imprinted products also can be held in the hand and carried to the store, especially if your advertising specialty item is a logo keytag or an imprinted pen.

And unlike online ads that disappear with the click of a mouse, or newsprint ads that end up lining the trash can, your imprinted product will continue to be useful to the customer - and aneffective useful advertising form for you - for months to come.