Professional video production, also known as videography, is the process of capturing and editing moving images on electronic media to produce and distribute a finished video product. The range of its coverage has resulted to various market segmentation based on application specifically corporate video, event video and broadcast video.

Corporate video includes productions made for corporation communication, videotaping conferences and conventions, education and training as well as sales conferences. This type of production can either be viewed live in-person or live remotely. A live video feed from a speaker as shown on a large projection screen is an example of a live in-person viewing. Viewing a live video stream from computers with Internet connection or web casting exemplifies what live remote is all about.

Event video covers events such as wedding, sporting events and other events held at venues such as church, stage, school, among others. Productions such as these can be custom-made for specific individuals or specific groups of individuals. Broadcast video is a cheaper alternative to the usual commercials of broadcast television. It can also be product advertisements or promotions displayed on monitors at tradeshows.

A corporate video provides the opportunity for businesses to introduce themselves through DVD and the web. It can present to the viewers various propositions such as who makes up the company, what products and services are being offered, the work ethics of the company and feedback from existing customers. A company image is created depending on the style of shooting done by a video production service. Modifications and changes are easily done to suit an entirely different audience as a standard sales promotion can be fitted for staff induction use.

Selling an idea is best achieved through video. It provides the best form of communication and the most prudent investment. All video productions start out with initial talks between the organization and the service provider, to be followed by several face-to-face meetings wherein what the video production hopes to achieve is clearly established. Product research and script treatment will further establish how the client wants his product information treated by the service provider. Actual production would include the preparation of the company, employees and managers as well as all other details that would expedite production and avoid costly delays.

A talented team of professionals heads one of the most reliable video production companies by the name of Snap Focus Productions. With Aimee Nuzo as the Executive Producer and Robert Cantwell as Creative Director, these two co-founders strive to offer both creative and innovative video services at very affordable rates. Broadcast quality production is created by a respected television news reporter and 4-time award winning editor/producer and videographer. Requirements for commercials, event coverage, presentations, streaming video, music videos and full service broadcast quality TV are ably addressed by Snap Focus Productions.