Mobile phone companies follow at least one strategy. This is to keep the prices high at the introduction of any new mobile phone. This creates a demand as the customer is forced to buy it due to its enhanced features.

And after sometime the prices of the old technology are slashed drastically, while a new phone with a little change in design and features are introduced with heavy price enhancement.

Thanks to the recession that many people are unable to afford the mobile phone having high prices.

Till September 2008 it was a manufacturer's market, wherein the companies demanded and the customer paid. Also there have been only a few companies to create much competition.

In today's scenario the customer is feature conscious and price conscious as well, because ultimately it's the pocket which is being pushed to its limits.

So the companies have started a new marketing gimmick where the prices are slashed, drastically. No more of increased pricing with the customers. This is now a customer driven market with product, features and prices are all decided, keeping the customer perspective in consideration.

Earlier there were lesser phone manufacturers. But with the rise in companies like Virgin Mobile and Samsung, the mobile giants are forced to slash the prices by 20-25%. This makes the end-user get quality product at much lesser prices.

The tech-savvy youth is in the market demanding almost all the features at the lowest possible prices. What else can be the option than to satiate the demand by slashing the prices?

With the bulk purchase come the discounts. The online markets are reverting to this marketing mantra to increase the customer search online. These online shops offer the same phone on lesser prices and give value for money. Also to increase the sales, these online shops reduce the margins.

All these factors go hand in hand to drop the prices of mobile phones.

In such cases www.themobilestore.in helps to bring out the best deal possible in the market.