After spending some time on the website, and just by simply looking at the name of the site, it is clear to see that they are marketing products within the food sector, but specifically hot food products and accessories. Being in a niche area, they seem to have a dedicated line-up of products which would be ideal to any customer looking for this type of produce. They also aim to bring you a fast and reliable service, using secure methods and fast shipping.
Design and Layout:
The website itself has been designed to a good standard, following much of the same principles of typical modern websites today. The interface is generally quite clean and easy to navigate, with a nice three columned approach. There is plenty of white space around the main content which makes important elements more visible to the user. The reddish colours contrast well with the white background, which fits in well with the theme of the site. Important elements that you want your potential customer to see immediately are placed well above the fold of any page on the site which makes it easy for people to see and if necessary click on.
Navigation:
The navigation of the site is easy to use, especially with the main links right up at the top of the page and as you come slowly down towards the main content the links on the left and right-hand column become apparent. All special content links are highlighted in the typical blue and underlined which will make it noticeable to almost anyone who uses the Internet.
Usability and Accessibility:
Whilst this site is highly useable to the regular user, I would say that it has forgot about a more global market which may contain people with some form of disability, such as but not limited to impaired eyesight. Some of the text is probably a little too small, for some people and would be nice if they could incorporate some kind of text size manipulation feature that would make it more accessible to a wider range of people. Other than that, this website should be available to anyone and be used efficiently.
Offers, Payment, Shipment and Security:
They offer to everybody who has bought over $75 of produce free shipping which would benefit someone who was buying in bulk. They have a variety of payment methods such as Paypal and Credit Card with full encrypted security for added protection.
Conclusion:
Overall I give this website a decent rating for all elements combined as they have a good produce that is suited to their target market and have a website that is accessible and decently designed for most people to use.
