Ed Hardy is a master craftsman who painted the world of fashion so colorfully and finely as to change the face of fashion designing forever. The master fine art and tattoo painter was approached in the year 2004 by Christian Audigier to plan and launch a line of clothing which was to be later named as Ed Hardy line of Clothing.

To his credit, Ed Hardy had already made it very big as a recipient of Honorary Doctorate. By that time he had not just exhibited his mastery over tattoo making but also demonstrated why he was the best person to have been picked up for a venture, which most wish they could. As it stands today, Ed Hardy line of clothes is into every sphere of fashion clothing that range from shoes to handbags to clothes and perfumes for both men and women. At the same time, one should not forget the hard work put in by Christian Audigier in bringing this incredible talent to a larger market where you can access Ed Hardy's creations even without him working on individuals.

Deciphering The Success Of Ed Hardy

What makes Ed Hardy designs so good? In a nutshell, it is the choice of vibrant and rich colors used to etch liberal dashes of tattoos. Although laden with tattoos, the clothes renounce themselves from being brash and tread the delicate line in between acceptability and dismissal like a seasoned player would do. It is hardly surprising that Ed Hardy's combination of tattoo along with exhilarating eccentric rhinestone designs and embellishments from gold couture could make a place for its own so successfully. If you have slightest inclination for wearing his extraneous designs, there is quite a chance that this exceptional creation could leave a longstanding impression on those that are jaded of the present-day stuff. Simply put, Ed Hardy Line of clothing is a bold display of art that stands head and shoulders above the crowd. That his sensational designs are worn by no less than 5000 celebrity figures should testify for itself.

With over a dozen exclusive showrooms around the world, Ed Hardy apparels collections are causing quite a stir amongst the fashion freaks. Nonetheless, the question that begs answered is whether Ed Hardy could make it so big as he did without being partnered by Christian Audigier. It may be hard to guess as it stands, but it is equally hard to negate the contributions made by Christian, a visionary, planner and a marketer par excellence. As for me, it is also hard to hazard a guess as to whether Ed would have entered into the world of fashion apparels if it were not for the prodding by the maverick marketer, that is, Christian Audigier.

Christian Audigier, with his extraordinarily in depth understanding of marketing high-end fashion products. "The Godfather of the Modern Tattoo", after four decades of experience and fan following to back him up, has accepted Christian Audigier's offer to merge forces. Buy an Ed Hardy shirt or a pair of pants and see for yourself.