I think it is safe to say that one of the reasons that most people fail online is they do not get enough quality traffic to a website. It's always interesting to see how much time people spend on things that are not productive such as changing the background color their website, adding new graphics to make it appear fancy, and so on.
Although this is fun it really will not make you any money because it does not help you get visitors to your site. I personally have seen some of the worst looking websites on the Internet do extremely well monetarily because they get large numbers of visitors on a daily basis.
When it comes to marketing your home business opportunity you can do it one of two ways. You can buy traffic or you can work on getting free traffic.
Google Adwords would be one example of purchasing traffic. This is the largest pay per click search engine and gives you an opportunity to be getting traffic almost immediately once you have set a campaign up. One downside to purchasing traffic is the minute you stop paying for it the traffic stops coming.
Article marketing is one example of free traffic that can take time, but in the long run can pay off for you many times over. An article with a resource box leading to your website can stay online and bring you traffic for years to come. Even when you are not working on an article marketing campaign you can still benefit from the efforts that you have done previously.
Becoming an expert on one form of marketing your home business opportunity will be one of the most important things you do. No matter how you choose to go about promoting your business online it will take you hundreds of hours to become an expert at it.
This is time well spent because again without visitors you will never sell the thing. And without selling anything you will never make any money. Therefore learning how to market your own home business opportunity is the most important thing you will do.
