Hasn't the person noticed that there are a lot of machines, devices and other inventions being sold right off the television and going in to the homes of the customer? Maybe because the individual is too busy with work instead of looking at the tube to notice that losing weight doesn't always have to be done in the gym or outdoors since this can be done at home.

For the past how many years, people have been inventing fitness products to help the person lose those extra pounds and tighten those abs. Chances are, a family member or a friend has one of these units at home and some people have seen the difference.

But what has made these products so saleable? One factor could be that it works. The other is that celebrities, fitness instructors, body builders and athletes have endorsed this.

The makers of these products use prominent people because these are role models that the public looks up to. Those who buy it may not get the same results but are able to get one step closer to the desired weight.

Here are a few examples of celebrities who have endorsed products.

1. In the 1970's Pilates was one exercise that was being done in America. When Melinda Clarke endorsed this, who happens to be one of the actresses of the O.C., other people joined in the craze. The customer can buy the Pilates DVD then do it at home or join a gym that offers this as one of it's classes.

2. The Zone Diet is very similar to the Atkin's diet. Jennifer Aniston and Lori Loughlin are known to use this to maintain the right physique.

3. Ali Landry, who plays a role in the show Eve, recommends the usage of the workout DVD entitled The Firm. This person believes that this has helped lift the butt and tighten those muscles in the leg.

4. Billy Blanks who was a former martial arts champion invented Tae Bo and is recommended for people both young and old. The person can get a copy of this then do it whenever there is time or join a gym that also has this as part of its fitness program.

Eating something, trying out an exercise or using a device to help in losing weight are just some of the many ways an individual will be able to get those desired results. It does not always have to be endorsed by a celebrity but those who want to market a new product have used this as an excellent marketing strategy.