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Heavy Duty For Sale
John C Alzza
1. Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster shipping option, free gift wrapping, etc. Another common example that we have all heard of is buy one get one.
2. Make your small business look big on the world wide web. Design your web site using professional graphics, ordering systems, organized layouts, etc. It's obvious, if you look professional more people will come to you.
3. Attract a lot more customers by giving them clear ordering instructions. Give them all the information they need so they can complete their order easily. People hate nothing more then having to go back and ask for help becuase it wasn't explained right in the first palce.
4. Give your customers buying incentives so they'll make repeat purchases. Offer them discounts, free gifts, bonus points, etc. Give them a reason to come back to you and buy again.
5. Tell people about your site whenever you get a chance. Those people will tell other people and so on. It's a cheap way to multiply your advertising. Word of mouth spreads very fast and the more places you advertise the better off you are.
6. Write and send press releases for your web site. Use a strong headlines, make it newsworthy, and tell the journalist why their readers would like it. Think big and think of the greatest reasons for why your business exists.
7. Use a lot of headlines on your web site and ezine. Some types of headlines are free offers, questions, problem solvers, sales, and statistics. It makes it seem like you are offering more and you can give a better first impression.
8. Design graphics, templates, buttons and banner ads for other sites. Allow people to use them in exchange for your web link on their home page. Make good relations with other web sites and advertise for each other, it could benefit you alot and you may get some good deals.
9. Use time saving promotional software. You can automate your search engine submissions, posting to online classified sites, etc. Automatic submissions are so much better then doing it the manual way one by one, you'll never finish and just waste time.
10. Advertise your online business by dressing in clothes that are imprinted with your ad. It could be a T-shirt, ball cap, coat, etc. We've all seen people dressed like that, wether it be for a construction business or McDonald's.
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