If you have been surfing around on the Internet looking for information on SEO you have probably noticed that professional SEO experts have gone wild trying to push something called Organic Search Engine Optimization on you. These companies usually offer an all in one umbrella service to optimize your site including design, content and keyword searches. These companies, that are found on Jeeves, Google and Yahoo promise that their services can help you be found organically by people looking for your site in the search engines.

This is not really that impressive as an organic search engine result can be simply defined as a listing in a search engine that you did not have to pay for. This was the original purpose of SEO in the first place. However nowadays almost all of the search engines offer businesses the option of paying to get an ad listed whether it be through a direct purchase or through a program like Google Adwords.

Is this money well spent? First of all some studies have shown that only about thirty percent of people will click on those paid search engine listing simply because they are seen as less credible then the ones that rose naturally to the top in the search engines. Although this makes a case for spending money on organic SEO you may also be shocked to learn that the cost of applying SEO to even the smallest of websites is usually about $10,000. What is incredible about this price is that you can usually do what they are going to for your site yourself ? especially if you are in the first stages of designing your site. They will simply look up keywords, apply them to metatags and your content as well as make sure that your website is more functional. Perhaps the best situation in which to spend this type of money on SEO would actually be in the beginning stages of your web design so that you can avoid costly SEO overhauls of your site in the future.