Google assigns a numeric value to a Web page that represents how important a page is on the web. When one Web page links to another, it is effectively casting a vote for the other page. It is Google's way of determining how important a Web page is.
Listed below are reason why you should pay attention to your Page Rank score.
Your score can add authority and weight to your web site.
No site can get a high score overnight. It's getting harder and harder to fool Google with illegitimate methods. Google wants to display high quality sites so they will continue to make it difficult for sites other than quality sites to rank well in their listings.
Page Rank is a measure of a site's popularity
In some ways, your sore is a crude measure of your popularity right or wrong, people do notice your page rank score. There is truth to the theory that if you have lots of sites linking to your site, a lot of people must be reading your content and it must be valuable. Your traffic will ultimately increase as a result of sites linking to yours. What is important to realize though is that a high score usually means that you have valuable links. This is what Google has based their ranking algorithm on.
Google will index your site more frequently.
The higher your score, the more frequently Google's spider will visit your site to index your content. Google prefers sites that are updated frequently. So they use your Page Rank score to flag high quality sites that needs to be indexed more frequently.
People purchase ads based on a site's Page Rank
If you sell advertising on your site in the form of banner ads, paid links or other spots, the price of your ads will largely be determined in part by your site's score.
A high score commands credibility and respect
If your are trying to get links from other sites related to your site, is a good bet that the leaders in your web community will know about Page Rank and will use your score as their first impression. Before they read one word of your content, they will notice your score and decide if they want to link to your site. You will find that people are motivated to your request for partnership, correspondence and reciprocal links whey your site has "PR Cred."
In conclusion, as a website owner, if you have a high score, you should wear it like a badge of honor. It is a measure of your site's quality. You are doing something right and have made great progress with your website and business. People have linked to your site and Google has been a witness to that your have done a good job. No one can get a high Page Rank overnight, and it can't be brought. So if you have a high Page Rank, you can feel pretty confident that you have done a good job of presenting your services, content or products to the world.
