Think about how you surf the Internet when you land on an interesting website. Do you find yourself clicking on the frequently asked questions page as well as the about us page?

Depending on the depth of the website you may very well go to these two pages before you spend much more time looking at the rest of the website. As a matter of fact, the average person spends less than one minute on a website so they are going to choose what they look at carefully.

This is why it is worth having your about us page right up front where they can find it. You're about us page gives you a chance to build some credibility on your background and what are trying to do with your website.

You can also include various things such as pictures, videos, audio, and these sorts of things. It doesn't have to just be business oriented either.

It's a great place to include little bit about your wife, kids, your hobbies, how your business is doing, et cetera. You really can get a lot of mileage out of an about us page if you try to think of it through the eyes of your visitor.

If you have any doubts about how to do this go check out the about us page on your top competitors websites. Jot down notes and begin to formulate a plan of how you want to develop your own page properly.

The thing you have to remember is that your visitors probably do not know much about you. Even if you've been around as an established Internet marketer over a period of time very people few people know who you are.

As a matter of fact as Internet marketers we tend to live in a very shielded world compared to the average surfer. Once you realize that people really do not know who you are it should help formulate your plan to bring out your about us page in a positive manner.

Hopefully this article has given you some ideas on why your website should include an about us page. You also should have a few tips now on how to properly develop yours and get the most from it.