Users do not read on the Internet, they scan quickly searching information that interests them. Web pages must be ?scan-able? texts to facilitate it's reading. In this style of reading the entire piece of information presented on a website competes with the rest writing to get the attention of the user that is why crucial to avoid presenting redundant information. Another complexity added is the use of hyperlinks, sometimes they are strangely absent in some contents published online.

Since it is more difficult to read on a screen than in a book, you must take into account a number of elements to ensure that you can call, and then retain, the attention of your visitors; otherwise you can achieve a large number of accesses, but not visits to the actual site.

All this will contribute to your presence in the ever changing and attractive world of Internet. With that purpose, the structure of a powerful content for website must have at least the following 5 characteristics:

1. The contents should be structured through abstracts and tables of contents

First, the language of the Web should be as conversational as possible. This is not to expose a thesis, but to establish proper empathy with the navigator. To do so you must select words carefully, and especially in the case of your sites based on themes related to your main web contents, this point takes a particular significance.

2. The text should be organized

The titles and subtitles must be clear, simple and concise. Also you must use highlighted words, numbered lists, separator lines, and so on. These points talk by himself.

3. Paragraphs should be short and contain a single idea.

An excess of nouns and adjectives, negative sentences (if they are used, must be accompanied by affirmative phrases) and ambiguous expressions, are dangerous for web content writing. It will be also useful to reduce the movements on the screen reserved only for what is indispensable, being careful of shaping the texts in short or medium paragraphs.

4. Using drafting style of inverted pyramid, beginning with the conclusion and ending with the details.

Sometimes the person who wishes to go deep can continue reading without prejudicing to the user who seeks information quickly. You write so that the reader has to go into what you want to say. The clarity, the incidental sound management and syntax will be mains tools in your work on the Web.

5. You should use half of words that would be used in drafting a common text form.

This recommendation is applicable to write almost all types of contents. But in some cases, such as sites for teaching purposes, these kinds of texts require further study or have a special purpose; but it is not required to follow these recommendations so strict. Anyway this exception is applicable to the 1% of web contents, so the rest 99% should use half of the words that a common text.

Conclusion.

Although there would be a number of some other important aspects, these five points are the most important to achieve good content for the Internet. With a little practice, you will see how your style is refined and smooth getting better day by day , and you will find yourself writing powerful contents for webs very soon.