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I Need Your Money

Geoff Mccullough

'Bout two miles away from me is the new place in town.

You walk in the doors and there are plenty of nice, cushiony

chairs to sit down in as well as a table for larger groups.

The earth tones help you relax and settle down to enjoy your

coffee.

And then....then there is the "humming machine" over on the

left side. It's the largest coffee roasting machine I've ever

seen. Not that I've seen many.

But it has this gigantic cylinder with big ol' hoses runnin'

from it up through the ceiling.

And it has some knobs on the front and a crank you use to

make it hum.

A middle-aged man goes over to it and pours coffee in and

cranks it up. As you sit drinking your cappuccino, there's

a hum as the machine does its magic.

I don't know what magic there is in the beans it spits out

after its done with 'em. But they sure do brew up a tasty

cup o' joe.

As I sit drinking my cappuccino and reading a book (marketing,

of course), I notice the dull hum in the background. Yet,

reliably, predictably, the machine spits out perfectly roasted

coffee beans.

Such is your web site.

It is your money machine that spits out orders. And done right,

it makes a beautiful hum as it works on your behalf.

For that machine to grind out roasted beans, you have to input

raw beans....the raw materials. The same goes for your web

site. You need traffic. That is your raw material.

This summer, the number of new, highly touted Internet marketing

products is going to match last summer's. It'll be somewhere

between a fireworks show and a freak show. He who has the most

dazzling fireworks show and best illustrated affiliate action

with the largest prizes wins.

Last summer it was the BMW car for the first place winner. This

year, maybe it'll be the Lambo.

So if you want to crank up your affiliate program, there's no doubt

that a good offer and sizzling prizes works.

But how much do these offers have to do with you? So you buy the

program. You learn the deep, dark secrets. Then what?

Where does that leave YOU? You've got $1,000 to $5,000 less in

your bank. That's for certain. But are you any better off?

I'm an advocate of education. I DO believe buying programs that FIT

your model. I do NOT believe in buying things just because a lot

of people sell them "so they must be good."

If you don't know this, the BIG SECRET behind massive launches with

many affiliates simultaneously promoting is NOT the quality or

usefulness of the product to ANYONE.

It boils down to how much preparation went into it (sometimes months

of work). And how big the affiliate prizes are. Last year, the big

prize was a BMW car.

So far this year, it's a Rolex. But I think a Lambo car may be in

the mix. You know, the next gigantic launch has to have

affiliate prizes that trump the prior one.

None of this is BAD or wrong. I happen to like the people involved

in these launches. The problem comes when people buy something

based on the social proof of everyone and their dog promoting it

EVEN IF it has nothing to do with your "model" for making money.

I don't care if a chorus of 100,000 angels sing in unison

(motivated by the desire to win crazy prizes) that you should buy

an info product.

That does NOT in one iota make it more VALID or useful to you.

It's all about the model. What' the model. Is it relevant to you.

The prizes are good. I have no problem with them. It's a great

deal for affiliates. But YOU need to be an educated consumer.

Because I'm telling you right now. Between now and the end of

September, it's going to get crazy with launches.

OK. So I'm assuming you've bought some "secrets." Maybe a lot of

"secrets." Where do you go NEXT?

If you take away all the smoke and mirrors (which is what I help

people do), in spite of all the hype, there are only a FEW ways

you make money in this market:

1. Products -- Most people sell info products. You have ebooks,

CD's and courses, coaching, teleseminars, membership sites and

so forth.

2. Traffic -- You get that from organic seo, pay per click,

and associate programs. You can also buy banners. Most viral

marketing that works is a derivation of an affiliate or associate

program.

3. Sales conversion -- You have webinars, teleseminars and sales

letters. A lot of people have gone to verbal selling because they

suck at writing sales letters.

Products + Traffic + Sales Conversion = Cash

Here are my NINE LAWS of Internet marketing:

Law one: At the end of the day, you still have to IMPLEMENT.

You have to do.

Law two: Learning secrets is more fun and sexy than doing.

Law three: The money is in the doing

Law four: Doing is frustrating because you will always run into

snags and things that don't work as simple or easy as you wish they

would.

Law five: The people who win DO. They implement. The people who

don't DO, don't make money.

Law six: You can get so stuck in "learning secrets" that you never

do.

Law seven: If it's dirt simple with no brain required, if all you

do is push a button and money comes in -- then all the opportunity

has already been sucked out. You will NOT make money long term

because there IS no barrier to entry and everyone will jump on

board.

Law eight: When everyone jumps on board, the opportunity is often

gone. Blue Ocean book was right.

Law nine: Problems are good. They provide barriers to entry for

competitors. It's the most basic law of supply and demand.

I believe in buying secrets. I believe in specialized knowledge

and know how. I also believe the most important part of the whole

equation is what you DO.

What you DO is as important as what you KNOW.

Doing requires confronting what is NOT comfortable to you. Watching

DVD's and going to seminars is comfortable. DOING is not. Why?

It's a learning curve. Things don't work. Things aren't as simple

as you wish.

That's part of life.

But if you really wanna make it happen, you gotta focus on DOING.

And the main reason I bring up this uncomfortable and unpopular

truth is because I want YOU to succeed.

My products for the most part are NOT about secrets. They're about

DOING. Yeah, that isn't as sexy and interesting and fun.

But do you wanna be entertained? Or do you wanna make money?

Honestly.

If you wanna be entertained by the biggest fireworks show and

dazzling simultaneous blitzkriegs of promotions by affiliates,

then have a good time.

Enjoy the show.

Personally, for entertainment I recommend movies, comedy shows and

magic shows. But it's whatever floats your boat.

If you wanna make money, then buy your know how carefully and focus

on DOING. You don't HAVE unless you DO.

If you're STUCK and just can't get it going, I recommend:

Anthony Robbins 30-day personal power program.

You gotta confront ACTION. You gotta do things you are NOT

comfortable with. You gotta pick up the phone and call people or

do interviews. You gotta write things like sales letters than are

new learning curves.

And yes, you can outsource some or all of the above -- IF you have

the money to do it. And can confront SPENDING the money to hire

people to do things. And confront the idea you probably will end

up spending money on some things that are junk or done wrong.

QUESTIONS:

The basic questions are: Who are you selling to? What you selling

them? And how are you finding them?

But I'll spell them out:

Do you have your target market or target audience yet?

That for a lot of people is the point at which they stop or get

stuck.

All things being equal, you're best off selling something you can at

least get passionate about. If I wasn't doing the Internet

marketing thing, I'd be doing info products on magic or chess or

public speaking. Or perhaps something about coffee.

2. Have you done your 12 product survey?

Gimme My Money Now has my system for this.

http://getyourprofits.com/z/177/CD23336

3. Do you have your sales letter written.

My best tool for this is:

http://getyourprofits.com/z/179/CD23336

But you get best results if you combine it with basic know how from:

http://getyourprofits.com/z/182/CD23336

4. Do you have your affiliate program?

Even if you use organic seo and/or pay-per-click, it ONLY makes

sense to drop your customers into an affiliate program and get them

promoting for you.

That's what my Affiliate Dashboard will help you DO.

Affiliate Dashboard -- There aren't a lot of SEXY secrets in it.

It's a DOINGness product to help make it faster, simpler, easier

and cheaper to set up your affiliate program.

http://getyourprofits.com/z/370/CD23336

Design Dashboard -- Helps you design your site or at least tweak

what a designer does for you. Helps you save a lot on

autoresponders, hosting and pictures. A to Z. My most thorough

Dashboard to date.

http://getyourprofits.com/z/361/CD23336

It's another DOING product. And yeah, it isn't perfect or flawless

or all EASY. I've tried to make it that way.

But if you can't CONFRONT something that isn't perfectly easy,

honestly. Keep your day job.

You can either confront action. Confront doing. Confront problems

that have to be solved. Confront things that aren't perfect.

Or you can't.

If it was all a piece of cake, we would all be rich now. Wouldn't

we?

In the past, I talked about the seduction of "easy" methods. If

you look back at the things I talked about, you'll see most of the

money you spent buying them was totally wasted.

Yet, it was an unpopular truth when I told you the truth. I

actually got some of the most vicious emails when I wrote those

things. Because a LOT of players had vested interest in teaching

those methods we ALL new wouldn't work a year or two down the road.

But darnit, they sure were SEXY and easy to sell.

The people who sold those programs made millions in some cases. So

how did those methods work out for you?

They didn't, did they?

I've been preaching and teaching about the songs of the sirens for

HOW long now?

OK. So a nice gentleman writes me that he avoided the songs of the

sirens, created a product and it didn't make money.

And he blamed me more or less.

That's part of marketing. NOT all products work. I don't care WHO

you are.

You pick yourself up. Do a new survey. And move on. You look at what

the market IS buying.

Are you gonna DO?

Are you gonna CONFRONT?

Are you gonna have a clear model and stick to it? Or get sidetracked

every week but a blitzkrieg of fireworks, flash and dash?

Do a million angels on a pinhead singing praises for a model that

doesn't fit what your doing or won't work a year from now make it

any more valid for YOU?

Engage your brain.

Best wishes,

Marlon Sanders

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