Wouldn't you love to make a steady income in bad and good economic times? Tired of always being behind, both financially and globally? Learn how to earn money in both kinds of economic cycles. It takes some planning and preparation, but it can be done. You will be greatly rewarded for your planning ahead. This article will be especially helpful for those of you in sales and marketing.

1. Think about what people want or need during each economic cycle. The answers will probably be different during good times than during bad times. Research what people are looking for. Use Google Hot Trends or other sites to search hot topics. Learn how to respond quickly to people's needs and wants. The key is to provide products and services that are always in line with what's currently wanted and needed.

2. Be aware that some things will always be wanted or needed. People are always looking for food, clothing, and shelter in some form or another. Good health is always a great need, whether you're facing a recession or a time of economic growth. Another one is making money, starting a business, or looking for jobs.

3. Selling luxuries is a good way to go and is much simpler in good times because people are more willing to spend more money. In fact, nearly everything becomes more luxurious in a time of growth. Your basics of life (food, clothing, shelter) become richer, fancier, more gourmet, and classier in good times. What matters to people is image, status, and prestige. You can sell or market entertainment, jewelry, weddings, parties, and the good life in a great economy.

4. Focus on the basics during bad times, when people aren't quite so willing to spend money. They cut back spending on luxuries and extras. They are much more selective about what they buy, when they buy, and how they buy. The simple basics of life become a higher priority. Debt/credit management, strong personal finances, finding and keeping jobs, starting a business, and saving money all become top priorities. Generally, the stock market will go down during recessions, and you will find lots of good buying opportunities. In the "bricks and mortar" world, we call this a sale. Saving money, living on less, and do-it-yourself becomes the focus. You should focus on selling business and job opportunities/help, stretching people's money, and being self-reliant. There are always opportunities. You just have to know where to look and what to focus on.