To start with, it is useful to remember that most people come online looking for information. They are usually already aware of the fact that this information is available in web sites and they are eager to find sites that are packed with the information that they are looking for. If they find a promotional article covering the subject that they are seeking information on, they will eagerly read it and if they like what they see, they will then visit your web site. Promotional articles are therefore a great way to attract attention to yourself and your web site.

Unlike traffic that directly originates from search engines, visitors who arrive at your site after having read your promotional articles will not only be highly targeted, but they will also already be prepared in that they will have a very good idea of what is available at your site. This means that they will usually be much easier to convert into paying clients. In other words much smaller number of readers arriving at your site through promotional articles will tend to be much more profitable to you than bigger numbers arriving via any other web site promotional method you can think of using.

Then there is the fact that a single article can continue to pull in traffic for your web site for years to come without you having to invest any more time or money on it. For instance a good promotional article distributed to article directories, web sites and blogs will tend to remain online for years. In effect it will continue to be available to persons interested in the subject, and a good number of them will end up at your web site. This is a huge advantage.

These are but a few of the many reasons why articles tend to be more profitable than many other forms of web site promotion.