Please forget what you may have seen about hypnosis being used to manipulate people's decisions. If that were true, company's would pay millions of dollars to do exactly that during a Super Bowl halftime show. Oh, wait, they do. Well, at least they attempt to, and it obviously works enough of the time to make it a good business decision. But, you know it doesn't work every time or even most of the time.

People are trying to create and trigger behavior reactions in you every day. And not just TV and radio advertisements. Your friends and family do this too. And, you do this to them.

When you first meet someone you like and smile at them, that is you attempting to manipulate a smile from them. Maybe your response to the previous sentence is "I smile because I'm happy". You smile because you're happy and want others to respond by being happy. And if someone doesn't smile back, aren't you slightly offended or put-off? Probably. A smile helps increase the odds that the other person will remember you with good emotions attached to the memory. Sounds complicated until you start seeing how common it is.

The popular cola drink advertisement shows video that stimulates feelings of happiness, satisfaction, and companionship. People want to feel good and this ad's emotion combined with repetitive exposure to the images will tend to make you think of that brand with good feelings. When you next see that brand of cola in the store, how do you immediately feel? Below the surface of your thinking? It may only be a subtle feeling, but it's there. That's emotional association at work.

This is evident in all aspects of your life. Your mind began collecting these associations soon after you were born. It is the same for all of us. Of course, it is common sense, but we don't always realize how powerfully it influences our behaviors and choices.

The stronger the emotion is, the stronger the association. The stronger the association is, the more vivid the memory. The more vivid the memory, the more real it is to your mind and more influence it has on your behavior. Your mind does not have a real concept of time passing. What it sees in your imagination, or memory, it believes. At least, most of the time.

Look at all the ways your life is guided by outside influence. The food you eat (and how much food you eat), the car you drive, the clothes you wear. The bad habits you have, as well as the good habits. You probably have more habits created unintentionally than intentionally.

Understanding this concept gives you the power to intentionally change your associations. Some you can do on your own. If you need help, find a professional you can trust and make it happen.