Hyaluronic acid products are poised to continue their fast growth, particularly in the form of hyaluronic acid injections, according to . The latest reason behind this growth is Medicis’ recent announcement that it has appointed supermodel, Frederique van der Wal to be the new face of Restylane. Frederique, one of modeling’s most recognizing stars, has appeared on nine Cosmopolitan and in several other publications including Victoria’s Secret, Harpers Bazaar and Vogue.

Frederique’s image will appear on the company’s website and on its information brochures. Van der Wal will additionally serve as the product’s spokeswoman for the firm’s public relation campaign. Frederique’s visibility, along with her personal endorsement of the product, is sure to increase the growing popularity of Restylane. Restylane which is primarily composed of hyaluronic acid, is already the number one dermal filler on the US market, and many plastic surgeons predict that it will eventually surpass collagen and botox © as the most popular non-surgical cosmetic treatment.

In accepting her new position, Frederique stated, “Restylane is a product in which I truly believe…Maintaining a youthful appearance is vital to my career, so I was excited to find a natural, non-invasive treatment that can safely erase some of the fine lines I’ve recently started to notice.” Jonah Shacknai, Chairman and Chief Executive Officer of Medicis responded with, "[Frederique’s] enthusiasm for the product coupled with her immense success in the modeling and entertainment industries and great personality make her a natural choice for us."

The hyaluronic acid product Restylane is the first and only dermal filler made of crystal-clear gel called NASHA (Non-Animal Stabilized Hyaluronic Acid). Restylane uses a dual mechanism of action to correct wrinkles and folds. Upon being injected beneath the skin's surface, the NASHA gel adds natural volume and lift to smooth wrinkles and folds. The NASHA gel integrates into dermal tissue, then attracts and binds to water molecules to help maintain volume. Restylane is gradually degraded by the body's own mechanism and disappears without any residue. In addition, Restylane is the only FDA approved filler with clinical data supporting its efficacy for as long as six months.

Restylane does not require any allergy or skin test prior to injection. In addition, the reported hyaluronic acid injection side effects have been limited to temporary redness and swelling at the injection site. As such, Restylane appears to be one of safest and most effective options on the anti-aging market.