One of the biggest known brand management company that licensesbrands to retailers and manufacturers on the US is the Iconix BrandGroup. The company primarily specialize in the apparel, footwear, andapparel accessory industries. This company specializes in buyingbrands, improving its details, expanding its line, and marketed undertheir banner. Their brands aren't only popular across the US, butthroughout the world. Marketed, these brands became a huge success ontheir own industry. Here is a partial list of Iconix's brands ofclothing lines and apparels.
Candie's:A brand of shoes since 1981, (originating as a product line underCharles Cole's "El Greco"), purchased by Iconix Brand Group in 1993.Since 2005, Candie's has sold juniors' jewelery and apparel at Kohl'sDepartment Stores, which has exclusive rights to the Candie's brand inall departments except shoes.
Badgley Mischka: AnAmerican fashion label designed by Mark Badgley and James Mischka.Their clothes have been worn by many celebrities, including OprahWinfrey, Melissa Etheridge, and Tammy Lynn Michaels.
John Boxer:A brand of underwear and related apparel, founded by Nicholas Graham.The brand pioneered the concept of novelty hanging underwear. Joe Boxeris a wholly owned subsidiary of Iconix Brand Group.
London Fog:A large manufacturer of coats and other clothes. During World War II,the company was known for making waterproof clothing for the UnitedStates Navy.
Mossimo: A mid-range Americanapparel company, founded in 1986. Mossimo specializes in youth,teenage, and adult male clothing. It draws from street, urban and sportstyles.
Mudd Jeans: A women's jeans brand marketed. The muddjeans is a brand of jeans that markets to young girls, teenagers, andwomen. The mudd jeans come in white Khaki, black, and blue. Also, the mudd jeans have a wide variety of products other than jeans including purses, and shoes.
Ocean Pacific: It produces primarily surf related apparel, swimwear, footwear and accessories.
Rocawear:An urban clothing label created in 1995 by Jay-Z and Damon Dash.Rocawear has annual sales of $700 Million. Rocawear expanded its brandthrough licensing pacts to develop linesfor children, juniors, socks and sandals, leather suede and furouterwear, handbags and belts, lounge wear and big & tall,headwear, jewelry, and sunglasses.
Starter jackets: Are jackets made by the Starter Clothing Linethat were a fad in the early 1990s. Starter jackets were typicallydesigned to show allegiance to a particular professional or collegesports team, and prominently featured both the team's logo and colors.
