This is so simple you will pinch yourself if you had not thought of this before. Yet for many people this is hidden by virtue of the fact that it is so simple. Ever wonder why a person needs a MBA to be a successful businessman. Have a look at Fred Smith. His business was saved by a visit to the roulette tables. The Englishman Richard Branson takes all sorts of risks (on balloons, of all things). And, few people seem to know this, but, in his youth, Rupert Murdoch was a successful punter betting on racehorses.

This business formula I am going to reveal to you is likely to be practiced by most, if not all, successful entrepreneurs. This formula is simple: gather, sell and add some more.

1) Gather means you have to be like a bird building a nest or a squirrel preparing for winter or ants bringing everything you can find back into the storehouse or your operations room. You need to gather everything you can about your prospects. Whatever detail you can gather could be critical data for you making decisions down the road.

2) Sell does not just mean put up a sign and say you are selling your services; neither does it mean put an advertisement in the paper, a magazine, on the radio, on T.V. or in the air. Sell means do all those things if you think it is worthwhile doing. More to the point, sell means flog everything as if possessed until you are flogging a dead horse. Never let up and never let go, until you get a definite and resounding, "No!"

3) Add some more, means, once you have made one sale, go and sell some more product or services to the same person. Once you have established a customer, why only sell him one thing. Get your customer to like you and become your regular customer. Keep adding on more merchandise to sell to your repeat customers, and when doing so, up-size. Turn your $1.00 sale into $100 sale and your $100 sale into a $1,000 sale.

There are other methods of doing business, but do you think that Fedex grew only delivering a few small parcels, or Virgin grew by being a one service company only, or News Ltd grew to the largest global media organization by remaining a one town newspaper. You will find that Smith, Branson and Murdoch are all gathers of information, are master salesmen and are big on the up-size.

What this means for you is that the more information you gather about people the more opportunity you will have of being able to meet their needs. The more often you continue to make those people aware of who you are and what you have to offer them the more likely they will buy from you or do business with you. Because they have bought from you once, the more likely they will buy from you a second time, and the more likely they are to spend more with you.

This formula is guaranteed to work. It always does. This formula never fails.