When this system is used, not only do you increase the number of calls that are generated from your listings and reports, you are providing a valuable service to your customer.
It only stands to reason, that the person that is accessing information in our world of convenience will want immediate gratification. If you are not offering this quick and easy access you are missing the mother load of potential leads.
An additional advantage to this technique is that you can dramatically cut down on your work load. Your clients qualify themselves, you do not have to spend additional time on the phone trying to get a name and a number and you get to call back better prepared for the call. However, I can not stress this enough, you will most certainly increase the number of calls you will get and therefore the number of sales you can make.
I have used these systems for over 15 years and what I have discovered to be the most important aspect to increasing the number of quality buyers and sellers, is to return the calls ASAP. If you can return a call in a matter of minutes to an hour, I have found that you will increase the likelihood of developing a client relationship dramatically. At one time my team returned the calls over the course of days and even weeks, the conversion rate was dismal in comparison to returning calls in minutes to an hour…. Literally the results blew me away.
Just think about it for a minute, if you can return a call ASAP where the prospect has the information fresh on their mind they will be much more willing to talk about their interests. In a nut shell this makes your job a whole lot easier and much more satisfying.
With telephone rates dropping to such low rates over the recent past, there is no excuse for you not to have this tool
