Here is what I have discovered after 5 years of doing Internet marketing.

Building a good list takes time. This happens one subscriber at a time. To do that you have to work at it. Nothing will beat getting traffic to a website and capturing contact info for future follow up.

Once you have a list it is important to work with it correctly. I see people build a list and then ignore it which makes no sense to me, and then I see just the opposite. People mail so often they drive their list away. What a shame.

You must send out email on a regular basis and watch what you mail as well. Offering valuable information that they can use is a great way to establish credibility. This is important if you want a long term list you can go to when you really need it.

This is where private label rights can really be helpful. There are so many free reports, plr articles, software, and ebooks, that you can give away and feel good doing it. Your subscribers can use the private label rights products to earn more money for themselves. You will remembered as the person who is helpful.

Do you see the value in this?

To build you credibility you first have to build a relationship. The best Internet email marketing strategy is not about sending bulk email to people who do not know you. Yes that can work if you email enough people. But this is a short term recipe for failure.

I personally have found that a list that knows me will stay with me if I work at earning their trust.I just do not have a very high rate of people unsubscribe once I get them on my list. Here is a summary of why!

1. I give away things of value

2. I mail consistently

3. I do not spam

4. I offer my contact information and reply back when I receive email

5. I have credibility

I'm sure I could list more here, but the bottom line is email marketing does still work. The best internet email marketing strategy is one that involves getting new subscribers one at a time and then working to keep them. To do it you must approach it with the right frame of mind.