Most people look at selling as a "cheesy" course in manipulating people, however, there are many good, honest and ethical systems around that train you in the art of "win-win" outcomes. And that's what I believe all sales training programs and negotiation training should revolve around.

You see, there's a stigma on both sides of the fence when it comes to selling, the first is from the conditioned "hard core" salesperson who know's beyond a shadow of a doubt that if you're not selling, you're being sold to. For them they need to always be going back to basics, the ABC's of selling, which stand for "Always-Be-Closing" which is not a strain of selling I recommend.

Then there's the other side, that say, you need to have no-pressure or hype involved in the sales process at all, they go to such extremes that no sale is ever made and that in itself is a side-effect of trying to "NOT" be like the high-pressure sales person.

So what sales training program's offer a happy medium?

There are quite a number and I don't believe anyone is more or less than any other, they each have their good and bad points and you can learn from all of them.

Some of the long list of materials I've learnt from have been:

1. Spin Selling - Which is a book on solution based selling

2. Solution Based Selling

3. Spiritual Selling - A very wholesome way to approach sales

The above are some of the books I've read which have stuck out in my mind. After studying a tonne of sales training books, videos and CD's, I found (and ended up becoming a global coach) for a program call Unlock The Game. The name of the gentelmen who founded this program "Ari Galper" is now a very close friend of mine, and has taught me some amazing concepts about being soft-sell, but at the same time very effective in making a sale.

His whole angle is about changing your mindset and wording to one, where there is no threat or pressure on the other person, and in turn this takes the pressure of you also.

If you also wish to look at other great programs, a resource that I've used over the years has been Nightingale Conant which has a massive collection of what I believe to be the worlds best authors, speakers and sales training and personal development experts there is.

I would recommend you take a holistic approach to your learning experience with selling. I come in from a spirtual and an almost metaphysical angle to selling also, which allows me to look at the person who will potentially be buying from me, and allowing me to realize that I am that person, and they are me. We are the one energy and if I use force in any way, shape or form to manipulate the sale, even if it's force not picked up by the other side, then the sale won't take place.

In other words, "Do Unto Others, As You Have Them Do Unto You"!!

I hope this short article on sales training will help you research and study this amazing subject in more depth.