The short answer is that there is not a magic formula to Search Engine Optimisation (SEO), you can't just change a few things and the website will appear on the first page of the results for a competitive search phrase.
When my clients ask what SEO actually is, I tell them that it is positioning a website in the top results on the search engines. This is done by on-page optimisation and off-page optimisation.
There are key elements when it comes to doing SEO and all must be met or your website is doomed from the start.
1) Have your keywords in your title tags
2) Make sure your website copy has your keywords in it
3) Have backlinks pointing back to your site
4) Have your Keywords in the backlinks.
To explain what I mean in point four: All websites should have backlinks pointing back to themselves. In addition, they need to have their keywords included in the backlinks – This is called anchor text.
Having anchor text in your backlinks is vitally important, and will help your website rank much, much faster.
Aged domains also play a big part in a websites success, this means that search engines favour older domains – usually over twelve months old.
If you own a website that is at least a year old it would be far more beneficial to use that particular site rather than registering and creating a new site.
Also having your keywords in your domain name is of great benefit when it comes to SEO. It is estimated that a website with its particular keywords in it will rank ten times faster than websites that don't.
Including your keywords in your sub pages also helps a lot.
