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Technology increases profits,improves safety and delivers better service for customers.
The average Indian traveler is fedup quarreling with taxi drivers on fares, rash driving, refusal to travel tocertain parts and above all rickety vehicles that have outlived their age. Technologyand customer services have come of age. People are ready to pay for goodquality service and it is available round the clock by a location trackingGPS-based dispatch technology and a 24X7 customer service centre in the form ofMeru cabs. What makes Meru stand apart is the quicker pick up and fasterresponse time to a call for a cab.
Each cab is fitted with GPS-based tracking device that helps toidentify the nearest cab from a customer's pick up location. The customer'saddress and other details are communicated back to the driver on the displayscreen avoiding use of age old walky-talky or mobile phones. The printedreceipt for the fare is a boon to the customer as each cab is fitted with atamper-proof digital fare meter. What's more the location information and faredetails are continuously sent by each cab back to the control room for trackingpurposes. Mr. Nilesh Sangoi, CTO, , says technology is making it easyto reach out to people and help provide better service; . Technology is coming to the aid of customerswho have long been at the mercy of the driver of the ubiquitous fiat. No longerdoes one have to argue about fare or even be skeptical about safety as the feature'panic button' that is installed in every car enables the driver to connect tothe control centre in case of an emergency. There is a first aid kit also inall vehicles just in case! People whoinadvertently leave behind items can get them back through the 'Lost and Found'tracking system in place. It is easy as the customer has to call and inform thecar number, date and time of travel which would be available on the printedfare receipt.
Mobile Communication Terminal
There is a Mobile Communication Terminal (MCT) in each car whichhas a built-in GPS receiver, LCD display screen and GPRS connectivity, helpsthe driver to communicate with the control room. Meru's datacenter hosts a setof communication servers, application servers and database servers which are inconstant touch with each car through GPRS. The latitude and longitudeinformation is plotted on CIS map for real-time tracking.
Better business sense and qualityservice
The GPS will safety and delivers better service for customers.Meru cab, which was launched in April 2007, has won the NASSCOM-CN8C IT UserAward in the Travel segment in recognition of the proactive and holisticapproach to IT adoption. Meru cab has opened the way and provided a new leashof life to customers with GPS-enabled taxis. Meru has over 1,600 cabs acrossMumbai, Bangalore, Hyderabad and Delhi, Benefitsto the customer
? Modern air-conditioned luxury cars
? Quicker pick up and faster response
? 24X7 customer service centre
? Usage of clean and greenfuel
? Tamper-proof meters, integrated with the G PS-system to ensureevery fare is tracked, there by ruling out any possibility of over charging bythe driver
? Ability to track the location of the car in 'real time' throughthe GPS technology provides security in case of an emergency
?Emergency security features installed in the taxi for complete safety,including display of Customer Service numbers inside each car.
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