Columbia Industries' rise to fame began in 1960, when it manufactured its first polyester resin ball, the "Columbia 300", in Ephtata, Washington, near the Columbia River. Since then, the Columbia 300 line of bowling balls has become world-famous, catapulting the brand to fame, making Columbia Industries one of North America's leaders in the manufacture of bowling equipment.

Today, Columbia Industries Inc. manufactures its signature Columbia 300 bowling balls in San Antonio, Texas, with distribution in all 50 states and about 30 countries around the world.

Columbia 300s are famous for their colorful and eye-catching designs, but more than that, they are prized for their exceptionally good quality. Columbia Industries, Inc. has put in time and effort into the manufacture and development of their most well-known brand, specifically in improving what they term as the "striking sphere". They are also made from the best polyester and polyurethane materials, assuring you that you have the best bowling ball in the market today. Aside from the research done into their balls, the Columbia Industries' research team also does studies and conducts research on things that are relevant to the bowling community, such as mixing and testing impact for the pins, gyration, and coefficient of restitution, among others.

Columbia 300 bowling balls are categorized into different types based on performance, and each has a different name. High performance balls are called Resurgence, normal performance balls have the Wrath-High Flush and Rival, while those that are under the value performance category has the Jazz (which come in different colors). Entry level reactive balls and polyester balls have Scout/R and White Dot, respectively.

Columbia Industries, Inc. still continues to this day to provide the best bowling equipment to everyone around the world. Through this, bowling experiences for players, both old and new, will hopefully be that much more rewarding.