Online shopping has increased in popularity since the early days of the internet, but how can you be sure that you're getting the same kinds of deals – or better – than what you'd get if you simply went to the store? Here are a few tips and tricks worth taking into consideration the next time you're thinking of shopping online!

1) Search for online coupons.

At the checkout page of most online retailers, there will be a blank space for a ‘coupon code' you can enter. If you don't already have a coupon, do a quick Google search for ‘[store you're shopping at] coupon'. Often, you'll find several sites that have collected online coupons for nearly every store imaginable – find a coupon code, and try it out! If it doesn't work or it's expired, keep looking! You can often find something, even if it's free shipping on your order.

2) Search comparison sites.

A number of websites exist that will compare the cost of a product across a select number of sites, so that you can see where to get the best deal. Of course, not all sites will be checked – that would be a lot of comparisons – but it should give you a general idea of how much you should be paying, and how low some retailers will go. Pick the best deal, and keep shopping!

3) Check eBay.

As cliché as the phrase may have become, it's the honest truth: eBay often has new or gently used items for better prices than you can find anywhere else. Certainly, there's minimal risk involved when using eBay, but it's only a small percentage of people who experience problems. When it comes in an incredible deal, it's usually worth it.

4) Shop at sites with incentives.

Stick to shopping at websites that offer money-back on future purchases, or places that have points programs. Often with these stores, the more you buy, the more points or rebate money you get to put toward future purchases. If you like the store you're buying from, it can be worth it – who doesn't want free stuff in the long run?

5) Consider joining membership programs.

Many online shops have membership programs that work much in the same way as an incentive program, but it works in reverse – you pay a fee for the membership now, but you get the discount benefits right away. A lot of booksellers offer this kind of program, but more online shops are realizing that loyalty programs work – if the customer can get a discount all the time, why go anywhere else?

6) Join an outside service program.

If you shop online a lot, consider a shopping network site like Free Shipping. This site and others like it have partnered with thousands of online merchants to provide you with free shipping, every time you shop at one of their stores! Typically, there's a trial period for these kinds of services, and afterward you'll pay about $5.99 per month to retain the service. If you make at least one online purchase per month, the cost of the membership will probably be far less than the shipping fees!