You see, for results to change, the steps leading to them must change. We must change what we do! Ok you're saying: "Like I don't know that already?"

Over simplified yes, but I have to tell you, my experience coaching thousands of professionals for the past 15 years has shown me this is a global problem. My 8 years producing seminars for Tony Robbins, and observing the hundreds of thousands of people attending his programs also proved this critical fact: Many people want to reach new levels of success, expertise and confidence - without changing their behavior.

Convincing people to change how they think about their business is the greatest challenge. As soon as we change our thinking, we'll not only change our income, but also our life!

What changes are we talking about here? The kind that says things will improve as soon as you get "your name out there," as soon as you establish a "reputation"?

Yes, these can help. . . a little. Yet, if all it took was name recognition, most of us would be rich. And, since so many business and sales people mail out ads with names and pictures on them, their phones must be ringing off the hook, right?

Reality is, the phones don't ring, at least not often enough. There's a long wait between calls, sometimes years and years before recognition and image bring in big money. If you have lots of time and money, just keep doing what you're doing.

But if you want to speed up the process, stop doing what you're doing now and start marketing in a different, direct way. People will call. They will respond because they will be interested in your product or service.

You must get prospects and clients to respond to the bottom line.

When YOU recognize that having other people recognize you doesn't pay the bills, you'll be on your way. When you accept that your mind has to become a marketer's mind, you'll begin the process of a new life. When you realize that top-producing business and sales people don't do what everyone else does.. . and that behaving differently is the reason they're top-producing, you'll make a big breakthrough!

It's true. How you see the world determines how the world sees you. In other words, if you think the world is full of people who are interested in what you have to sell, and that your job is to find those people through marketing - you will find them

If, on the other hand, you feel your "Professionalism, good name, nice brochure or a good website" are enough to make people want your services and products, but you are not making sales, isn't it time for a paradigm shift?

We always get what we want - always - if we have the psychological strength to focus on it, filtering out all the empty chatter that surrounds us which drowns out what is really most important!

Which is what? Getting interested people to respond to you! How do we accomplish this?

1. It requires adopting a new marketing mind-set.

2. It requires stretching your possibilities.

3. It requires reshaping your belief systems.

4. It requires a new focus.

My friend Mark Victor Hansen, co-founder of Chicken Soup for the Soul Series, has built his empire living this belief system:

"Your business is marketing, and marketing is your business."

This week we can all remind ourselves of Aristotle's wise words paraphrased, "Marketing excellence is not a single act, but rather a habit."

To Your Ultimate Success!