The only way to be able to judge that is to look at what other marketing material in the past has managed to accomplish. You need to see previous ad campaigns either from you or any other company in your industry and see what their success rate was. Then you'll be best able to judge what to do with your own material.

This leads to getting samples of whatever the other marketing pushes were. One nice thing about various print marketing techniques is that you have a clear example of them when everything is said and done.

Well, for this particular article my focus is purely on brochures, so let's consider what makes for some good brochure samples. After all, you'll have to collect them together if you want to have something to look at later on. What are you going to be looking for in these brochure samples that you can then make use of for your own marketing?

Brochure needs to have a strong blending of images and words. Brochures are lengthier than most advertisements, and because of this they naturally are going to have more words and more room for the visuals. Consider how the words and images are affected by the fold pattern as well. This can greatly change how the brochure gives its information.

Consider too the topic of the brochure and exactly what it's trying to say. You'll only want to look at brochures that are about similar topics as what you plan on doing, or if you're just trying to develop a strong pool of brochure samples for future use, trying to develop a lot of variety in the brochures you pick so that they can cover a wide range of subjects.

I would say that brochures are a form of marketing that changes quite a bit depending on what it is that you're trying to market for. Postcards, posters, and so on typically remain largely the same in basic design no matter what it is that you're pushing with your marketing, whereas brochures give you a lot of room to develop and change the overall feel of them to better suit the occasion.

While this gives you a lot more to work with, it also forces you to put greater consideration into what your color brochures look like, and what type of previous material you're basing your current brochures on. You need to be certain that your design best suit your message to produce a brochure that says exactly what you want it to.