Let us suppose that you want to buy a jean and you approach a stranger. There are major possibilities that the stranger would guide you either to the cloth store they are known to or either he will refer you to the last one he just went through. But it is sure that you didn't mention that you want to buy only Lee jeans and you will land in up some kid store who definitely will not be selling the branded product.

What are the circumstances that lead to this situation?

It is very simple, most of us think that search engines are very smart and they will understand whatever we will type. Nevertheless a computer is a machine and it is only going to function as it has been instructed and this could be the result why sometimes we are not able to get the desired results. It was much easier in the earlier times when there was not much content on the internet but now it is not the same as you can get a majority of results for one single keyword. Being particular in what your search will only assist you in getting rich results. The search engines easily recognize significant keywords and provide you with the results accordingly. The search engines are only designed to provide with adequate results.

Not every word is so simple, and while searching for plural or singular version of something then you are provided with varied results. It is the way you put the keyword and the search engines only act upon the way you have mentioned the keyword. If you have mentioned a word that when used together has different meaning then the search engine will show you the results accordingly. And if you have made slight alterations in that particular word then the search engine will show you the results according to that the new word (after the alterations are made to the word).

What is the reason behind this?

As earlier discussed the search engines are very intelligent and they are designed to assist and provide you with the best results possible for a particular keyword. The whole procedure for finding the suitable results for a particular keyword is very complex. Every recognized keyword is dealt with the same procedure and this is the reason why there is a differentiation in the results shown by the search engine.

What is the method to make a ranking for the identical keywords?

Proximity factor is the most important element for getting the . Making use of a particular keyword in a rather coherent way will make a major difference. The search engine will still show you the results considering the fact that after making the alterations the word still makes sense. As there are other ways also but these were some of the essential and effective measures that could be discussed.