It's a fact that most of the business that is conducted today is the direct result of network marketing efforts. Most people have to see a product or service advertisement seven times before they will buy, but are more likely to purchase much sooner if a friend, family member, colleague, or some person of influence refers them to that product or service.
It's the fear factor that drives most small business people away from networking. I have given you a program to help you get over it.
How are you going to get over the fear of speaking in public? Easy; the answer is practice. Listed below are some tips to follow.
1. To put it simply, you have to be properly prepared. Follow the tips that follow and practice what you are going to say, until it becomes natural for you.
2. Get plenty of rest prior to an event and have your materials already prepared no later then the night before.
3. When you are in your car on the way to a function, you need to get yourself pumped up and motivated. No worries, because if you followed the suggestions above, your ready for it.
Now I I have developed the perfect plan for you to develop your own rejection free 30 second advertisement. The key to this is knowing that your job at a networking event is not to sell anyone. Instead you are trying to figure out a way that you can help the others in attendance get more prospects and in turn how they can help you. It's always been a false perception that people at a networking event are all going to be prospects, if it works out that way then great but it's not the purpose.
1. Hello my name is (your name) and I'm with (your company name)
2. Now rather then saying what it is you do like I am a business consultant, or I am a landscaper. Create a 1-sentence statement of what you do, for example "I help small businesses to achieve their business goals and aspirations."
3. Insert one maybe two important industry fact, for example if you're a landscaper you may say there are over 50 different types environmental factors that can destroy a persons yard." (Now I'm not a landscaper, and I'm shooting at the hip here. This is just an example of the type of thing I'm talking about.)
4. Well the only thing left is to tell them who makes the perfect client for you and in a rejection free statement if they know anyone to please have them contact you. Remember you are there not to sell them, but to find those that can help you to find more leads and you are them to help them.
5. This whole spiel needs to be no more then 30 sec.
Create your own advertisement and practice, practice, practice. Do this and you will be able to network like a pro!