Search engines bring your websites to the notice of the prospective customers for your products or services. When information is typed for search purposes, nearly instantly, the search engines will analyze the millions of webpages they have indexed and display the ones that match your topic of interest. The search results displayed are also ranked, so that the most relevant ones are shown first.

Usually, a prospective customer will probably only look at the first two or three listings on the first page in the search results. So it does matter where your website appears in the search engine ranking.

Web surfers usually only use one of the top two or three search engines and these search engines attract more surfers to websites than anything else. So finally it all depends on which search engines the web surfers use and how they rank your website.

Keywords and keyword phrases play the important role rather than any expensive online or offline advertising of your website.

Surveys have shown that when web surfers want to find a website for information or to buy a product or service, they find their website in one of the following ways.

a) They find their websites through search engines.

b) They find their website by clicking on a link from another website or webpage that relates to the topic in which they are interested.

c) They find a website by hearing about it from friends or colleagues or reading articles.

Thus it is obvious the the most popular way to find a website, by search engine, represents more than 90% of online web surfers. In other words, only 10% of the web surfers looking for a website will use methods other than search engines.

All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Do not forget that algorithms also give weight to link population (number of web pages linking to your website).

When performed by a qualified, experienced search engine optimization consultant, your website for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. You can also do it on your own, when you acquire better knowledge of search engines and how they work.