The point is, I went to Brad's site to see what he has to offer. Anyone who saw the site will agree: looking at it couldn't be "just a glance".

I'm not a big fan of reading long copies, but the writing of SEO Elite's founder was so amazing that I couldn't help reading it throughout.

Believe me, I was thrilled. What I learnt about SEO Elite was exciting, promising and pushing to action. I nearly believed Brad Callen's story that an SEO tool can bring me 15,000 visitors daily and that I'd be collecting fat paychecks soon. Believe me, I was about to buy .

Did you see this?

Brad shows his attractive bills and tells you that software will get you 15,000 visitors a day!!! This magic tool seemed like a cure to any website owner, and I was ready to buy. But then all of a sudden my SEO's instinct told me to stop.

Yes, it suddenly struck me that I'm not like most of the people coming to seoelite.com. Or rather I'm not EXACTLY the same. Sure like you or anyone else interested in SEO tools, I do have a website and want to make money from it ASAP. But I'm not an SEO newbie. That's why a bell rang in my head.

I nearly forgot that I'm an SEO myself and I've been through a lot of deal here. But then that's what I thought: I know some very nice SEO secrets, and I'm someone who used software for SEO and knows how it should work. And finally, I surely can sift out truth from false.

Believe me, today I'm mad at myself, because Brad Callen was smart enough to nearly fool me.

Now I re-read the copy and noticed exactly the things that rang the bell. Want me to share some?

Brad Callen's proof of SEO Elite's work is outstanding. He shows testimonials and offers you videos where people are telling you about their immense online success. It seems stupid not to buy SEO Elite after that.

But here's the first rule of thumb these days, if you're going to give someone your money: make sure you don't put it down the drain. Check all that you can check. $167 for an SEO tool would be a pretty good sum to simply waste.

So I just look at the first testimonial (whose video took 9 minutes to load on my 2Mbps internet connection and still didn't work for longer than 8 seconds — hey Brad if your paychecks look the way you say, can't you afford faster hosting?)

I'm talking about the testimonial entitled "I have first page Google rankings for keywords with over 2 BILLION competitors!" If you go to SEOElite.com you'll easily see it. It says that homebusinessresearch.com is on page 1 for "home business" — the keyphrase with over 2 billion competitors.

Well that's easy to check. I just go to Google and type in "home business".

That's pure truth: homebusinessresearch.com is on Page 1 in Google. It's number 8, to be more precise. But... is the competition of 360,000,000 more than 2 billion??? Of course it's not.

That's when I started to have a feeling that someone's having me on.

All these videos, you know... A neighbor guy once showed me a video clip on his cell phone, where it looks like he caught a water-nymph with his fishing rod. Should I trust that as well?

Who do you think I am? Buying a thing that promises to earn me millions, and paying my own $167 bucks to someone whose testimonials are lying?

Sorry Brad, I'm not that kind of a guy.

Check just a couple of SEO tools comparisons I came across on the web — they will give you a clue to that at least don't pull your leg.