Video displays have witnessed an extremely fast evolution over the past few years, as static images and text have given way to elaborate and vibrant color video displays. A convergence between technology and technique is largely responsible.
The technology behind LCD and plasma displays has helped by bringing greater clarity and improved resolution to screens of all sizes.
The technique comes from the digital signage industry. Digital signage creators are at the forefront of industry research into how customers respond to video displays – valuable information for people designing trade show displays.
One of the concepts used in digital signage – frequent updating of information – has also found its way to the trade show circuit. Increased capabilities and ease of use in graphics software have made it possible for businesses to create a playlist of messages, each targeted with precision to specific audiences.
As Skyline Metro Chicago notes in its blog, the YouTube phenomenon has also influenced trade shows. Wanting to tell a story and draw attention, some trade show exhibitors are using larger screens or video walls to get their messages across.
Of course, the costs and logistics of bringing a visual display (especially a large one) to the convention floor can be daunting. That is where LCD and plasma rentals enter the picture.
Renting LCD and Plasma Display Reduces Costs and Headaches
Can you afford to buy an 84” plasma display? If you are a small or medium business, the answer is probably “No.” Even if you are a larger business, in these uncertain economic times, buying a large video display is probably out of the question.
If you can afford to buy one, can you overcome all the logistical hurdles required to ship it to your convention site? There are few businesses who would even consider shipping such an expensive and fragile piece of equipment.
Companies that rent LCD and plasma displays can take care of all of the logistical issues for you, and give you a great video display for a fraction of the cost of buying. They will deliver and set it up, so you have no worries on that front.
They can also help you plan your exhibit space. Most LCD and plasma display rentals agents have an experienced trade show expert on staff. Tell this person the size of your space, the type of presentation you want to make and your overall goals for audience reach. They can then recommend the best display solution for your needs.
If you need a better computer to power your trade show display, talk to your rentals agent. Most companies that rent LCD and plasma displays also rent computers for short-term use, like conventions and trade shows.
LCD and Plasma Rentals Get You Noticed For Less
Despite the economy, many of your competitors are making their presence felt. You cannot afford to be left behind. By renting your trade show technology, you can keep your name out there and save money while doing it.
