They can be loveable. They can be loathsome. And they can be notoriously difficult to buy for. Finding the right men's gifts is both a science and an art. Study men long enough, and you'll get the science part down pat. The art of the gift lies in both what you buy and how you present it. Here then, are five tips to help you find the perfect gifts for the man in your life.

1. Every Man is a Jock. Okay, so not all men play sports. In fact, many men don't budge too far from the remote control on the weekends. But they still harbor the fantasy that they're a jock. Maybe they reminisce about their glory days on the football field, or perhaps they live their sports fantasy vicariously through their favorite teams as seen on TV. Your man may truly be a jock, spending weeknights rounding the bases in his softball league or spending weekends training for a marathon. No matter. Sporting goods gifts are virtually always appreciated.

A corollary to the "Every Man is a Jock" rule is that "Every Man is an Outdoorsman." Maybe his idea of camping is driving a 40-foot RV into a campsite and plugging in, but he'll still appreciate a gift he can use in the great outdoors.

2. Every Man is Debonair. Whether he wines and dines you on a regular basis, or his idea of romance is grilling you a burger and sharing his six-pack, every man has an inner Brad Pitt, Orlando Bloom, or Clark Gable - take your pick. Giving him a gift that acknowledges his more cosmopolitan nature - a beautiful piece of jewelry like a watch, one of the wonderful men's fragrances on the market, a gorgeous set of luggage, or a lovely piece of clothing like a cashmere sweater - will endear you to him forever.

3. Every Man is a Kid. You knew that, though. If your man is like most, he has more games and toys than the kid next door. Indulge your grown-up little boy with grown-up toys. Any type of personal electronics is sure to be a hit, whether it's a car video system or headsets.

4. Every Man Has a Mind of His Own. Maybe he's an intellectual, or maybe he's not. Nonetheless, he'll appreciate you for appreciating his mind. Give him a special book - whether it's on auto parts or on the best sellers' list - and show him that you understand his interests.

5. Presentation is Everything. Gift giving shouldn't be an obligation. It should be fun. Give him the gift you selected in an appropriate setting. If you bought him sporting goods, take him to a sports bar and give him his gift. If you bought him something debonair and cosmopolitan, wear something provocative - lingerie will work - and give him his gift somewhere private. If you've bought him luggage, pack it and take him away on a surprise overnight trip.

With a little forethought, it's easy to find the perfect men's gift for the man in your life.