Aussie Rules is the proud name given to its self Styled football game (A combination of Gaelic football and rugby league), simply called 'Australian Rules Foot-ball', or as commonly phrased 'off to the footy love' it is gaining international popularity concurrent with Australian budding fashion designers. The name of the game is play by the rules, or you will have to front the tribunal and if found guilty of fowl play, miss a few games.

Thanks to its long-standing multi=cultural heritage, Australian designers can draw from Western, Polynesian, Asian and Aboriginal influences; the net result is Aussie Rules Fashion, like footy its serious business.

Though Europeans scorn Australia for its lack of culture, by drawing comparison from their own, however, Dame Joan Sutherland and Dame Nelly Melber, two of the greatest female soprano's were born and raised in Australian cultural back water. En route through the continent and England, were met with countless standing ovations and duly awarded by Royalty the highest honour bestowed on women, 'Dame' equivalent to 'Sir' So naturally like any of the arts, if you want to say you've made it, you have to get recognition in Europe, England or America.

Australia's is 'Population, 20 million human inhabitants', 190 million Marino sheep'. Pick up any Armani, Marino it will be made from Australian Marino the largest wool producing nation in the world. There is none finer than Marino, ask any Italian or Savile Row tailor?

Australia's holistic approach to business disciplines became evident at the 2000 Olympic Games haled as the best organised in history. An example of how seriously they take to getting on with business.

R.M Williams the man, brandished power with reins in both hands to tame wild horses while mustering longhorn over for thousands of miles, across treeless plains and parched river beds. On developing the bushman's outfit, his gentle nature observed the needs of his fellow Jackaroo's booting needs, thus began The R.M Williams tradition, which is now part of Australian heritage.

Now spanning the Indian- Pacific from somewhere in the middle of nowhere, caught between the far east and Antarctic, Aussie fashion is poised to blitz the world with its out door style that reflects diverse cultural heritage. They've taken the best that Europe had to offer and improved on it, now as fashion stultifies with a pungent generic odour, time for cool change, as fresh as the 'Fremantle Doctor' on a scorching hot day. This is the name given to a sea breeze in Perth Western Australia. It's the only thing that occasionally dispels the blistering heat, like a doctor's medicine cures fever.

In search of a greater audience to pitch against, they look towards London England the fashion capitol of the world and extend a long standing, harmonious relationship.

As an outwardly conservative nation, the well dressed man about town, even in searing heat, it's common to see those wearing suits and . Ian Flaherty, renowned working out of London, his biggest international buyer is David Jones and Australian Department Store equivalent in quality to Selfridges or Nordstroms.

Australian fashion encapsulates all its cultural oddities, naturally, unencumbered, adaptive and well managed, is capturing hearts.

Mr Williams legacy, riding boots the fairest and finest of all, moulded from a single piece of leather, there are no seams to split.